It looks dated and loads slowly
Visitors judge a site in seconds. Heavy themes, unoptimised images and bloated plugins push load time up and rankings down.
Overview
What is website design & development?
A website is the one asset every other marketing channel points at. Ads, search, referrals and social all land on it, and if it is slow, unclear or hard to use, every other pound or dollar you spend works harder than it should. We treat the website as a product, not a brochure: designed around how your customers actually browse and decide, and engineered so it loads quickly, ranks well and is easy for your team to change.
Most agencies split design and development into two teams who meet at a handoff. Things get lost there. We design and build together, so interactions are prototyped in real code, performance budgets are set before a single page is styled, and search visibility is part of the structure rather than a plugin added at the end.
The problem
What goes wrong without it.
Traffic arrives but nobody enquires
A page that does not make the next step obvious loses people. Weak calls to action and cluttered layouts quietly cost you leads.
Changing anything is painful
If a simple edit needs a developer, your site goes stale. A good build gives your team safe, simple control of content.
Design and code never match
When design is thrown over a wall, what ships is a compromise. Building both together keeps the experience intact.
How it works
From first touch to result, step by step.
Scroll to watch the system run. The scene on the left plays as you move through each step.
- Step
A visitor lands
Pages are pre-rendered and served from a global edge network, so the first view is fast wherever the visitor is.
- Step
The page stays stable and fast
Images are resized and compressed automatically, fonts and scripts are loaded in order of need, and layout does not jump.
- Step
The journey points to one action
Clear hierarchy, short forms and visible proof lead people to call, book or buy.
- Step
Every action is captured
Enquiries flow into your CRM and inbox, and analytics show which pages and sources actually create business.
Website Design
Website design
Custom design built around how a customer actually browses and books, not a template.
How it works
We research how your customers browse and decide, wireframe the key pages, then design a custom system of type, colour and components that fits your brand rather than a template.
Built with
- Figma
- Design tokens
- Prototyping
- Accessibility (WCAG)
Development
Website development
Front-end and back-end build, performance-tuned from day one.
How it works
Designs are built as reusable components, rendered on the server for speed, connected to a CMS and tested against performance and accessibility budgets before launch.
Built with
- Next.js
- TypeScript
- Tailwind CSS
- Headless CMS
Revamp
Website revamp
Rebuilding an existing site that's outdated, slow, or not converting.
How it works
We audit what works on the old site, keep its best content, rebuild structure and speed, and redirect every old URL so you keep the rankings you have earned.
Built with
- Content audit
- 301 redirects
- Core Web Vitals
- Search Console
Web & Mobile Apps
Web & mobile applications
Responsive, performant tools built on React, Next.js and modern stacks.
How it works
We build responsive web apps and mobile experiences on a shared codebase: authentication, dashboards, payments and APIs, with the same performance discipline as the marketing site.
Built with
- React
- Next.js
- React Native
- PostgreSQL
- Stripe
Methodology
How we work with you.
Five clear phases, each with something concrete you can see and approve, so there are no surprises.
Discover
We learn your customers, competitors, current analytics and goals, and agree what the site must achieve.
You receive: Goals, audience and site map
Design
We map the structure and key journeys, then design real screens and prototype the important interactions.
You receive: Design system and clickable prototype
Build
We build in a modern stack with performance budgets, accessibility checks and technical SEO from the first commit.
You receive: Tested staging site with CMS
Launch
We test on real devices, redirect old URLs so rankings carry over, and launch on infrastructure you own.
You receive: Live site, redirects and tracking
Grow
We track conversions, fix friction and improve what the data says matters, month after month.
You receive: Monthly insights and improvements
Technology
The tools behind it.
We choose proven, well-supported technology and avoid lock-in, so you can grow, change vendors or bring the work in-house.
Front end
- Next.js
- React
- TypeScript
- Tailwind CSS
- GSAP
- Framer Motion
Back end & data
- Node.js
- PostgreSQL
- Prisma
- REST & GraphQL
- Stripe
Content & commerce
- Sanity
- Payload CMS
- Shopify
- WooCommerce
Speed & delivery
- Vercel
- Cloudflare
- Lighthouse
- Core Web Vitals
- Playwright
Search & analytics
- Google Search Console
- GA4
- schema.org JSON-LD
- PostHog
Results
How we measure success.
We agree the numbers that matter up front and report on them, so you can see the effect on your business rather than take our word for it.
Core Web Vitals
LCP, INP and CLS measure real loading, responsiveness and stability, and feed directly into search performance.
Enquiry conversion rate
The share of visitors who call, book or buy tells you whether the design is doing its job.
Organic impressions and rankings
Shows whether the structure and content are earning visibility for the searches you want.
Time to update
How quickly your team can publish a change, which decides whether the site stays fresh.
A focused marketing site often takes a few weeks from approved design to launch. Larger sites, e-commerce and web apps take longer depending on scope. We give a firm plan after discovery.
Keep exploring
Related services.
- Local Business Growth StackAI Receptionist, SEO & Review Systems
- Enterprise ManagementInternal Operations & Resource Planning
- Sales, Supply & Customer OpsCRM, POS & SCM
- Human Capital & LearningHRIS, ATS & LMS
- Marketing & PublishingCMS & Marketing Automation
- AI & Process AutomationIntelligent Agents & RPA
- Design & Visual ProductionUI/UX, 3D Assets & Visualization
- Interactive & Gaming2D & 3D Game Development
Ready to talk about website design & development?
Tell us what you are trying to achieve. We will reply with a clear next step and an honest view of what it needs.